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Showing posts with the label kidspeak

Reboot?

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You often hear about old movies being 'rebooted', old products given a 'reboot' don't you. I find the juvenilisation of language to be most annoying. They tend to use what i would term, 'reactive' language, which isn't surprising since the young are prone to reaction over thought, immediate and shallow gratification, and are severely underexposed. Orwell spoke about how people can be made stupid through the contraction of vocabulary. Most insightful. The 'contraction' of language we are seeing now, ever since the young became a dominant market force (that paradoxically makes the juvenile market easy for the corporation to dominate) is in terms of the contraction of understanding through the juvenilisation of language. Understanding things through juvenile language just serves to render one's appreciation of things shallow. This is especially so in an age where the young are deprived of two invaluable sources of knowledge - the older ...